HOW TO TELL A STORY THROUGH LINKEDIN POSTS

Introduction

In professional networking and branding of a company, storytelling is a noble tool. Story telling humanizes the brand. The human side of your brand, often overshadowed by metrics and sales pitches, holds the key to establishing credibility, authority, and most importantly, forging genuine connections.

In this article, we will show how to utilize storytelling in LinkedIn Platform to set us apart of in a sea of contents. Beyond merely showcasing your products or services, how you articulate your value can truly make the difference between blending in and standing out. By utilizing the mastery of storytelling, you not only increase engagement but also evoke emotions that resonate with your audience, fostering meaningful connections.

Table of content

THE IMPORTANCE OF STORYTELLING on LinkedIn
HOW TO CHOOSE A RELEVANT TOPIC
STORY STRUCTURE
IMPORTANT POINTS TO NOTE
CONCLUSION
BIBLIOGRAPHY

HOW TO CHOOSE RELEVANT TOPIC?

Know Your Audience: Tailor your storytelling topics to resonate with your target audience’s demographics, preferences, and pain points on LinkedIn.
Align with Your Professional Expertise: Choose topics that showcase your industry knowledge and skills, positioning yourself as an authority within your field.
Interests: Select topics that align with both your audience’s professional interests and personal passions for relatability
Industry Trends: Incorporate storytelling topics that offer valuable insights into emerging trends within your industry.
Valuable: Prioritize storytelling topics that offer value, providing actionable advice or thought-provoking insights for your audience.

STORY STRUCTURE

Follow the below structure to create compelling and concise story:

- HOOK
- Compelling opening line or statement
- instills curiosity
- lead them to read story
- Less than 25 words
Eg: “Just finished reading this amazing book”
My client got 100 leads from the campaign. Here’s how
How I got from ___ to ___
Sharing my secret ___ to ___
STORY
- NOT TOO LONG OR TOO SHORT
- Clear and crisp
- Use numbers to create trust
- Use ample spaces in between
- Should inspire, educate or make them think
- Authentic and Shareworthy
EXAMPLES of topics :
- PROBLEMS YOUR CLIENTS FACE AND HOW YOU OVERCOME THEM
- Skills you developed and how they helped
- Professional growth through time
- Failures to the success story
- The professional experience that changed you
- Memorable moments at work
MESSAGE
- MORAL OF THE STORY
CALL TO ACTION
- It’s a prompt to encourage the audience to take a specific action
Example:
- Comment below what are your thoughts
- Click on the link to watch the video
- Share if you find this relatable

IMPORTANT POINTS TO NOTE

Professional tone
Use visuals to attract to enhance the storytelling
Remember you are representing your personal brand or a company

BIBLIOGRAPHY

https://timqueen.com/linkedin-storytelling

https://blog.hootsuite com/ideal-social-media-postlength/#Ideal_LinkedIn_post_length

CONCLUSION

Stories are important to connect with audience and to be authoritative
Follow structure – hook, story, message and CTA
Keep it professional and include images

Thank You

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