What is Salesforce?

Salesforce is a customer relationship managementsolution that brings companies and customers together. It’s one integrated CRM platform that gives all departments — including marketing, sales, commerce, and service — a single, shared view of every customer
Salesforce comes with a lot of standard functionality, or out-of-the-box products and features that can be used to run the business
Key differentiators – Platform, MVC Architecture
The Salesforce platform is the foundation of our services. It’s powered by metadata and made up of different parts, like data services, artificial intelligence, and robust APIs for development.

Business Need	Salesforce Solution
Sell to prospects and customers	Leads and Opportunities to manage sales
Help customers after the sale	Cases and Communities for customer engagement
Work on the go	The customizable Salesforce mobile app
Collaborate with coworkers, partners, and customers	Chatter and Communities to connect your company
Market to your audience	Marketing Cloud to manage your customer journeys

Terminology	Meaning
Record	An item you are tracking in your database; if your data is like a spreadsheet, then a record is a row on the spreadsheet
Field	A place where you store a value, like a name or address; using our spreadsheet example, a field would be a column on the spreadsheet
Object	A table in the database; in that spreadsheet example, an object is a tab on the spreadsheet
Org	Short for “organization,” the place where all your data, configuration, and customization lives. You log in to access it. Can also refer as “your instance of Salesforce”
App	A set of fields, objects, permissions, and functionality to support a business process