Location: Gurgaon office (Delhi/NCR region ONLY)
EXP-6-10 Years
Job type- Contract with client
Job Description:
Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
Identify data points required to enable use cases
Analyze data for usability in CDP
Identify data cleansing requirements
Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
Map data fields to CDP data fields
Identify the need to custom CDP objects
Determine the relationship between CDP data objects
Identify the appropriate primary and secondary keys for each object
Determine the specific unification algorithms required for the data of a given client
Design test data to test the data model and unification algorithms
Execute complex system tests
Create web pages and tests on Salesforce Interaction Studios utilizing your knowledge expertise of CSS/HTML/JavaScript.
Collaborate with cross functional teams in creating full landing page templates.
Monitor and maintain existing interaction studio templates and campaigns.
Set timelines of deliverables and expectations with all parties involved in a timely manner.
Make content updates in website which are requested via email/ ticketing system
Troubleshoot code and conduct QA review for all Salesforce Interaction Studio campaigns and templates.
Strong problem solving and troubleshooting skills with the ability to make good judgment
Qualifications:
5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data & Analytics space.
Minimum 1-year implementation experience for one or more Customer Data Platforms
Minimum 2-year hands on SQL experience
Bachelor’s degree or equivalent
2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
Experience managing large-scale full-life cycle implementation of personalization solution
Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams
Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
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